WUX Team Ludo App Design - Stakeholders

Date: 28th July 2022

Stakeholders

For our project Team Ludo have chosen to focus on the board games market; and to this end, create a platform app allowing users to buy and sell board games.

Taken as a real-life project means considering two groups of stakeholders - internal and external.

Internal Stakeholders

These include the developers of the app and administrative staff, as well as any other staff involved in the planning, creation, maintenance or marketing of the application.

The people responsible for the direction of these staff (managerial staff) can also be considered internal stakeholders.

Depending on the scope of this application, and whether or not third parties have chosen to fund our app, they would also form part of this group of internal stakeholders.

For simplicity, we can group all of these parties under the Team Ludo group, and have the company and its constituents form an internal stakeholder.

In short, an internal stakeholder is anyone with a direct link to or stake in the operation or management of the app.

• Team Ludo
• Development & Design Team
• Management / C-Suite Team
• Investors

External Stakeholders

Whereas Internal Stakeholders include people involved with the company / team responsible for producing the application, External Stakeholders refer to anyone involved in the end product.

This includes two main groups of users, those of buyers and sellers of board games; as well as a third cohort of users that may use the application to browse but not take any further action.

In addition, the hosting of this application on major devices (App Store and/or Google Play) means dealing with Apple and Google as stakeholders. Our hosting a website on their platforms would incur additional costs to be factored in. 

Allowing users to access the app freely means no revenue can be generated through user uptake of the app, so alternate revenue streams need to be considered. Advertisers could be considered an additional, external stakeholder.

An additional source of income would be taking a percentage of the revenue from any item sold on our market; to extend this further, we can open the application up to host board game and board game supply vendors, for a fee.

• Users
• Buyers
• Sellers
• Browsers
• Hosting Companies (Apple, Google, etc.)
• Vendors
• Advertisers

Addendum - 29/7/22 :

At this stage, including advertisers and third-party vendors as a source of revenue / an additional set of stakeholders would involving adding functionality to our application that is out of scope both in terms of time as well as our ability as web developers. Taken as a real-life production exercise, however, these parties would definitely be included in our considerations.